It’s a bit of a departure for Google: the format is basically a 90-second news/entertainment show, and up until very recently Google hasn’t shown much interest in producing its own content or marketing itself this directly. However, there’s a sense that Google is starting to think a little differently this year about its marketing strategy after years of relying on word-of-mouth advertising: it produced a Super Bowl ad, for one, and has been following that up with a “search stories” campaign confined mostly to YouTube.
Archive for 2010/08/28
Google starts video series showcasing hot searches
Posted: 2010/08/28 in Google, New Business ModelsProducers of Oscar-winning film “The Hurt Locker” did not properly serve a subpoena on a South Dakota-based ISP, according to that company’s lawyers.
Vacationing Texas Couple Watch Their Home Burglarized on Their iPhones
Posted: 2010/08/28 in Education / Awareness, Tech EvolutionHere’s another handy use for your i-device: monitoring your home while you’re away. A Texas couple vacationing in Connecticut was able to watch thieves break into their home on their iPhones from a thousand miles away and contact police. All thanks to an inexpensive iPhone app and a trio of ordinary Web cams.
Are You Monitoring Your Employees’ Computer Use? Why Not?
Posted: 2010/08/28 in Cybercrime, Education / Awareness, Network Security, Privacy / Data ProtectionThe Wall Street Journal wrote recently of Jane Terry, who used the business version of a computer monitoring program at her company, Ajax Boiler. As the Journal says, she discovered that an employee of 15 years was using a company computer to do work for a competitor. Another time, she learned that a newly hired manager was repeatedly hacking into a former employer’s email system from his office desktop.
Apparently, users have been reporting in large volume that the webmail service offered by Google is resending messages to recipients. The most annoying aspect is that when this happens, users are turned into spammers who unintentionally annoy everyone – including business contacts.
http://it.tmcnet.com/topics/it/articles/97522-gmail-mishap-turns-e-mail-users-into-spammers.htm
Cisco is planning to acquire content management specialist ExtendMedia, a privately-held software maker whose products help service providers deliver video-over-IP networks.
http://iptv.tmcnet.com/topics/iptv/articles/97904-cisco-want-get-extendmedia.htm
Teenagers Send 5.5 Texts per Hour While Awake
Posted: 2010/08/28 in Education / Awareness, Mobile tech, Stats / reportsSony to Introduce Video Streaming Set-Top Box Later This Year
Posted: 2010/08/28 in New Business Models, Tech EvolutionThe Bravia Internet Video platform used by Sony HD-based TVs and Blu-ray players, and expects to be leveraged by the new set-top box, allows for access to video from Amazon, Pandora, Netflix, Slacker, YouTube and some exclusive content; plans are to add Hulu Plus in the future as well, according to a report. The SMP-N100 also includes support for 802.11n Wi-Fi, is DLNA compliant, has Ethernet and USB ports, and allows for DivX video and MKV multimedia file playback.
Best Practices for Leveraging and Monetizing Subscriber Data
Posted: 2010/08/28 in Education / Awareness, New Business ModelsThe vision is for service providers to combine their trusted network capabilities with the speed and innovation of the Web to provide both consumers and business users with richer experiences.
YouTube UK Launch FREE Broadband Movie Streaming Service
Posted: 2010/08/28 in Education / Awareness, Google, New Business Models, Tech EvolutionGoogle’s popular video website, YouTube, has teamed up with Blinxbox to offer UK visitors access to a FREE broadband movie streaming service (YouTube Movies), which initially includes 400 full-length films for your viewing pleasure. Sadly most of the films are either very old or simply not very good, which explains why they’re free.
Microsoft: Script Kiddies And Hackers Accidentally Send Us Their Code All The Time
Posted: 2010/08/28 in Cybercrime, Education / AwarenessAs with all typical Windows crashes, the user would be prompted to send the error details – including the malicious code – to Microsoft. The funny thing is that many say yes
Facebook peddles kids’ names to advertisers
Posted: 2010/08/28 in Litigation, Privacy / Data ProtectionMark Zuckerberg’s Fa$ebook is selling kids’ names and pictures to advertisers, say two parents. And it and “makes no effort to get parental consent”, says the Courthouse News Service, quoting a Los Angeles class action lodged at the Superior court.
Kiddie porn syndicate operated on Facebook
Posted: 2010/08/28 in Cybercrime, Education / Awareness, Organized CrimeFacebook management “repeatedly failed to disclose to police the activity of an international child pornography syndicate operating on its site and had ignored continuing admissions by one of the ring’s Australian members”, says the Sydney Morning Herald
The chief executive of .uk domain manager Nominet has called for the “domaining” community to “grow up” and start looking more respectable
Posted: 2010/08/28 in Education / AwarenessOft misunderstood, domainers are people who speculatively invest in attractive domain names in order to resell them at a higher price or earn passive income from advertising. Much as many white-hat hackers prefer not to be confused with “crackers”, the respectable end of the domaining community dislikes being equated with the “cybersquatters” who infringe trademarks.
Porn and pirates hide Android’s money maker
Posted: 2010/08/28 in Education / Awareness, Google, Illegal File Sharing, New Business ModelsAndroid might be eating up smartphone market share, but Google’s marketplace is leaving developers disgruntled.
Nearly half aren’t making the money they’d imagined they’d make off of Android, and the lack of decent search, filtering, and ratings have been blamed.
http://www.theregister.co.uk/2010/08/27/android_market_devs_unhappy/
Microsoft cofounder Paul Allen has filed a lawsuit against 11 tech companies for violations of his current company’s patents that cover basic Internet concepts. The list includes Google, Facebook, and Apple… but not Microsoft.
Connecting world youth with tobacco brands: YouTube and the internet policy vacuum on Web 2.0
Posted: 2010/08/28 in Education / Awareness, Google, New Business Models, Online advertising, Stats / reportsPro-tobacco videos have a significant presence on YouTube, consistent with indirect marketing activity by tobacco companies or their proxies. Since content may be removed from YouTube if it is found to breach copyright or if it contains offensive material, there is scope for the public and health organisations to request the removal of pro-tobacco content containing copyright or offensive material. Governments should also consider implementing Framework Convention on Tobacco Control requirements on the internet, to further reduce such pro-tobacco content.
