BT Wholesale has signed Cisco’s Content Delivery System (CDS) to operate its long awaited BT Content Connect (BTCC) service and handle the growing demand for broadband internet video / TV services (e.g. Project Canvas UK). BTCC will be capable of caching popular video content, effectively on the ISP’s own network, as opposed to dragging it over several Internet servers to reach the end-user; this lowers congestion, cuts costs and speeds up performance.
Many media groups already use Content Delivery Networks (CDN), such as Akamai, but these services often only reach the edge of an ISPs network. Naturally BT’s position in the market allows them to get much closer and avoid congested areas.