If ivi, Inc. is to be believed, the cable business is about to have another challenger — and customers will get a new reason to cut the cord.
The Seattle based start-up is launching an app on Monday that it says will give viewers live access to more than 20 channels including networks such as ABC, NBC, CBS, Fox, The CW, and PBS — all for just $4.99.
Moreover, unlike video on demand services such as Hulu or Netflix — which have also been seen as a threat to the cable industry – ivi will offer its customers real-time news and sports.
One thing that seems suspect, however, is that ivi says that no contracts are in place with any of the networks. Indeed, networks contacted by TheWrap did not seem to be aware of the start-up’s existence, let alone its plans to retransmit their content.