A broader discussion I had with my Microsoft contact and several others was whether mobile users will stay with Apps or move to Browsing. Apps make sense for tasks. If you know where you want to go, or what you want to buy, apps are great today. Furthermore, people are creatures of habit. The more they get used to apps, especially fanatically loyal Apple iPhone users, the more it becomes ingrained by a larger-and-larger user base. So, while intuitively it makes sense to browse the web on your smart phone, just like you do on a laptop or PC, this transition to browsing may take longer than expected. Two factors that may accelerate the adoption of browsing on smart phones are 1) the pace of improvement in smart phone operating systems that improve the browsing experience, and 2) Apple’s proprietary ecosystem, which together could drive users toward browser-based Google and Microsoft operating systems
More: http://seekingalpha.com/article/253765-takeaways-from-mobile-world-congress-in-barcelona
