“Availibility of the internet indeed is important but less so than electricity when looking at the needs for daily life. Households cannot function without electricity because it prevents them from providing life’s essentials such as food and heat.”
That’s why Internet Service Providers are allowed to disconnect subscribers as opposed to energy suppliers.
The government also feels there is no reason to implement Net Neutrality regulation. If access to certain online services is being blocked, subscribers can simply hop to another provider.
When asked about annoying pop-up ads or prerolls, the government advises to use a browser with an ad blocker.
Dutch language article: http://tweakers.net/nieuws/72849/regering-toegang-tot-internet-is-geen-primaire-levensbehoefte.html
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