And it goes to the top. Levine tells the story of journalist Ken Auletta, who wrote Googled: The End of the World As We Know It. Auletta was speaking to Sergey Brin.
“Why don’t you give your book away for free?” Brin asked Auletta. The journalist explained that cash would help research the book, edit it, and promote it from the sea of dross on the internet.
The “usually voluable” Brin fell silent, as if the thought had never occurred to him. Page is even more naive, and much more combative.