Main findings:
1. It’s the only serious alternative to iTunes;
2. When comparing renting to selling the latter is still a viable option (Apple stopped renting out TV shows and is now selling them via iTunes which turns out to be more profitable);
3. Retailers should build a common distribution platform on the basis of Ultraviolet and allow consumers to tap into that, regardless of the type of device they’re using. A movie bought via Pathé should also be accessible via Ziggo’s app;
Major obstacles:
1. Retailers have to meet the requirements of 5 DRM providers and will have to pay those providers too;
2. The more times a customer is viewing the movie he bought, the more expensive (or less profitable) the service becomes as retailers pay per stream too;
3. Retailers are bound to the strict Ultraviolet licensing agreement: customers are allowed to watch a movie they’ve bought for an unlimited amount of times over the period of one year. Within that timeframe, they can download it three times and are allowed to create one physical copy.
Dutch language article:
http://webwereld.nl/analyse/108963/-ultraviolet-enige-kans-voor-winkels-tegen-apple-.html
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