The 15 companies will be announcing on Monday DMARC.org, which stands for Domain-based Message Authentication, Reporting, and Conformance–a system for verifying that e-mails are coming from legitimate companies and not imposters trying to trick people into clicking a phishing link. Basically, the system offers a common way for companies to authenticate their legitimate communications with customers.
Also in the DMARC working group are AOL, Bank of America, Fidelity Investments, American Greetings, LinkedIn, and e-mail security providers Agari, Cloudmark, eCert, Return Path, and Trusted Domain Project.
