Content is still king – Every status update, every link, every post, is a form of content. Images are not a replacement for compelling content in terms of drawing people to your page. If you are blogging, make sure you cross post it to your page. Share links to articles that speak to the needs and interests of your customers. Become a clearinghouse for everything they need to know about your particular business or product category.
Think historically – With the timeline on our personal profiles, we are no longer confined to the few years for which we’ve been on the platform. I can now post pictures from my entire life, in context, all the way back to 1962. It’s an online scrapbook. If you have any old photos, whether they be from the 1890s or the 1990s, you might want to start scanning and digitizing them.
Personal brands compete with corporate brands. Social media has empowered individuals to build a direct audience through Twitter, Facebook, Google+, e-book self-publishing, email direct marketing, etc. And there’s increasing evidence coming from online influence measurement to suggest that personal brands actually exert more pull than established corporate brands in the social media space.
Like it or not, you are a personal brand. Whether you work for yourself or someone else, whether you’re in sales or marketing or you’re a business professional, if you are engaged in an occupation in which you rely your reputation you probably should be thinking seriously about your personal brand. Everyone else is.