Annoying Marketing Email in Decline Due to Stringent ISP Filtering

Posted: 2012/03/20 in Blocking, Education / Awareness, Filtering, Stats / reports

In the UK some 83% of emails reached consumer inboxes, while email delivered to the spam folder increased to 7% and missing or blocked email accounted for 10% of all email sent. This figure apparently represents a decline when compared to the first half of 2011.

In fairness there is a legitimate argument against overly aggressive spam filters, which often incorrectly erase personal email between individuals (not covered in Return Path’s report).

http://www.ispreview.co.uk/index.php/2012/03/annoying-marketing-email-in-decline-due-to-stringent-isp-filtering.html

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