Media companies are in trouble because they have to compete against a multitude of companies producing media as a loss leader

Posted: 2012/04/13 in Education / Awareness, New Business Models, Online advertising, Stats / reports, Tech Evolution

Today it’s “content” vs “infrastructure”,  ”content” vs “devices” and “content” vs “online advertising”. That’s two battles too many…

Media companies will be able to weather the storm of disruption if they adopt what I call a “Heinz 57″ business model — they have to develop a variety of revenue streams — in addition to how they currently make (or mostly lose) money.

When every company is a media company you’ll lose if all you are is a media company.

http://www.zdnet.com/blog/foremski/every-media-company-is-a-media-company-and-theres-the-rub/2235

About these ads

Comments are closed.