vRRitti.com, providing sentiency

1.
After 20 years of single market, it is still much easier to move boxes than digital goods across borders. We deny ourselves one of our greatest assets. We can’t succeed in this competitive environment with one arm tied behind our back.
Solution 1: Turn Europe into a Digital Single Market by 2015

2.
The Internet world offers vast new business opportunities generating growth and jobs. Many of them rely on the possibility of using personal data. In Europe, we care deeply about the protection of personal data. But we believe there are ways to protect personal data and promote consumer benefits, whilst enabling Europe’s Internet sector to grow.
Solution 2: Promote new business models

3.
We believe strongly in innovation and new business models. But business can only continue to produce content if the reward is fairly shared between the players of the value chain (e.g. artists, media companies, and searched and aggregated digital services). This is the necessary condition for a healthy business for all and more particularly to support quality journalism. We believe the best response to illegal downloading is legal offers, and making payment for content easier, notably through the use of the latest technological means.
Solution 3: Reward creators and creation of content

4.
In Europe, public support for film and broadcasters plays an important role in fuelling the creation of quality content. Global competition is fierce while Europe is still hampered by cultural and linguistic specificities and diverging public support policies in the Member States. We need to pool our resources to create critical mass and stand a better chance of exporting European content.
Solution 4: Adapt financial support for audiovisual creation

5.
Different rules apply for off‐line and on‐line; to broadcasters, telecom or information service providers; or between EU‐based and third‐country based companies operating in the same marketplace. This is not fair competition.
Solution 5: Treat like as like

6.
Competition drives innovation; abiding by competition rules will create more growth for each and every actor in the value chain. But competition rules also need to adjust to the fast changing world of Internet.
Solution 6: Avoid new barriers to entry

7.
Europe’s citizens can often not access on‐line content or services because of ‘geo‐blocking’ (e.g access to a website is blocked because you are situated in a certain country). Equally, citizens who have acquired content online in one EU country are not always allowed to use it in all others. This can create friction with the advent of cloud services. Similarly high costs of data access on mobile networks are a major barrier to users roaming across the EU.
Solution 7: Increase access to and use of legal content and services from anywhere in the EU on any device for all citizens in the EU

8.
Without superfast Internet access, the media sector cannot distribute efficiently its content and European consumers cannot fully enjoy it, as many services and applications (e.g. HDTV and cloud) need much higher speeds. As a principle, all European citizens should have fixed and mobile access to high‐speed Internet in line with the Digital Agenda for Europe targets.
Solution 8: Quickly roll out the infrastructure of the future

Our commitment:
Too many reports have been issued by similar forums which too often are quickly forgotten. In this Forum we do not want this to happen. We see it as our role to issue a wake‐up call and provide solutions to political and economic leaders. But we see it as our role to commit ourselves, too, to pushing for these changes.
Therefore we, as Forum members and through our Chairman, take a highly operational, threefold commitment that:
a)
We will address, actively promulgate, explain and communicate the above recommendations to policy makers at all levels, EU and national, but also to other players in the sector, and to other sectors with whom we could make new partnerships.
b)
We invite all industry players to support the 8 solutions, and put them into practice where they fall within their scope of action and we will support them within our companies or organisations.
c)
We will continue monitoring how all these solutions are being implemented. By the end of the year, we will meet again, assess progress, and (where appropriate) undertake new action or confront decision‐makers with the lack of action.

More:
http://ec.europa.eu/information_society/media_taskforce/doc/pluralism/forum/exec_sum.pdf