The Telegraph reports that BA is concerned that it’s missing out on greeting the powerful with sufficient personal deference.
It is said that staff will use iPads to Google passenger names and find out what specific passengers look like, so these customers can be specially greeted.
But who knows what else these smiling, Smiley ambassadors of Britishness might discover?
The Daily Mail quotes Nick Pickles, director of privacy group Big Brother Watch, as being alarmed: “Fundamentally, British Airways have not asked their passengers’ permission to search Google to find their picture or any other information.”
Of course, problems might arise when staff either discover something controversial, or simply plain wrong.