US advertisers are moving away from Facebook after its IPO in May. 80 per cent of advertisers now say that Facebook is less important to them than the rest of the web

Posted: 2012/07/07 in Education / Awareness, New Business Models, Online advertising, Stats / reports

The change in attitude towards Facebook indicates that confidence in the platform as an effective advertising channel for brands is reducing.

More:
http://www.zdnet.com/does-facebook-still-matter-to-advertisers-post-ipo-7000000258/

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