Slowly, people are spending more money on digital music, but it does not compensate the losses in physical sales yet. However, music companies become more willing to sign deals with legal online music providers. Also, they try to increase revenues from other services and products, like live performances and merchandising. The so-called ’360 degree deals’ become more common. In this business arrangement, the music company owns all the rights of the artist and receives a percentage of all the income, including income from recordings, live performances, merchandising and the rights for online services, radio plays, use in films, games and TV series. In return, the music company takes on all the business risks.
