Twitter launched a new service on Wednesday called the Twitter Political Index, or Twindex. By applying highly tuned algorithms to Twitter’s fire hose of data, the service offers a real-time look at voters’ moods, and scores which presidential candidate is trending up (and who is trending down) day to day.
Twindex is a joint effort between Twitter, Topsy, and two polling groups, the left-leaning Mellman Group and the more conservative NorthStar Opinion Research. The collective goal is to dive into Twitter’s deep trove of data, and pull up insights faster than Gallup and other traditional polling companies. Expect to see Twindex results referenced in all political news and commentary as we head into the presidential election.
Welcome to the age of big political data.