Google is implementing a new policy that will smack down search results from sites that get a lot of DMCA requests. That must affect Google’s own YouTube, which must get slammed with them all the time, right? Not exactly.
Search Engine Land provides an in-depth explanation of exactly what is going on, but it comes down to one major detail: YouTube video takedowns aren’t necessarily DMCA takedowns. In fact, that usually aren’t. You see, YouTube has this “nice” feature called Content ID which allows rightsholders to automatically police YouTube content, complain about possible infringement, and have videos taken down. None of this, however, involves the DMCA. This is just handy YouTube functionality.