YouTube doesn’t want you to watch videos anymore — not in the singular sense, at least. It wants you to stick around and see what comes next. It wants you to start watching on your phone as you head home from work, pick up again on your TV as you relax in the evening, and then nod off to its content while you’re lying in bed, as it streams from your tablet.
And mostly, YouTube is becoming a backdoor to let Google into your living room, no matter whose set-top box sits on your Ikea MAVA. And so how will YouTube pull this off? Channels.