The UK Advertising Standards Authority (ASA) has banned a press advert for Sky’s (Sky Store) movie rental service after rival ISP BT complained that it would have required a significantly faster internet connection than Sky Broadband could deliver in order to meet their “available instantly” promise.
Sky Store is an online movie rental service that allows the operators customers to use their remote control for downloading movies via their Sky Broadband connection to a Sky+ TV box. BT challenged that Sky’s advert, which claimed customers could “rent movies instantly through your Sky+ box“, misleadingly exaggerated the speed with which consumers could use the service.
