Of the heads of IT of large British firms surveyed by bean counters at the Corporate IT Forum, more than half saw the Chocolate Factory as a company suitable for ordinary punters. Just five per cent think that it’s a credible supplier to businesses.
“There is huge potential for Google to do great things in the corporate market,” Forum exec David Roberts said in a canned statement. “However, there are several issues – or perceived issues – holding back corporate users, mainly Google’s ‘missing features’ when compared with mainstream offerings such as Microsoft.”
According to the Forum, Google needs to change its cost, licensing and privacy fineprint to bag more enterprise clients as well as getting third-party endorsements and accreditations.
“Though many people have favourable perceptions and experiences of Google in the consumer market place, enterprises are still constrained on what they can procure with confidence in the corporate market,” the Forum said.