The National Media Museum in Bradford in the UK has launched an interactive ‘Life Online Mirror’ aimed to show you the ‘scientifically and academically rigorous breakdown of your personality, providing a unique digital reflection of your true self’.
Unlike Intel’s Museum of Me which interprets your social life and creates a visual archive, the Museum has based its Mirror on a personality system and back end big data.
The Museum developed the online mirror with Cambridge University researchers. It uses a personality analysis system, used by academics and compared against a database of 6.5 million people gathered by researchers at the Cambridge University Psychometrics Centre.
By comparing results with this database the tool claims that it can give you a scientifically accurate breakdown of your personality based upon your Internet behaviour.
The tool asks for information from your Facebook profile, or your answers to questions and it claims to predict your personality with over 80% accuracy. It assesses your personality using five key characteristics — openness, conscientiousness, extroversion, agreeableness and stability.
It encourages you to create your own ‘reflection’ in the virtual mirror and says:
‘You’ll have the chance to see if our predictions of your personality match how you see yourself in the real world. We hope this will encourage you to think a little differently about how you use the web and how this reflects your true self’.