In a press release titled, “TomTom stands by the quality of its Map Data,” the company says, “For over 20 years TomTom has provided high quality and accurate map data.”
It continues, saying, that manufacturers take that map data, and “create their own unique application, which defines the user experience.”
We spoke with Eszter Pattantyus, SVP of Maps Product Unit at TomTom. She reiterated this statement, telling us that Apple isn’t relying strictly on TomTom data. Apple’s maps list two dozen partners, which means it’s blending TomTom data with other data and its own proprietary data. Somewhere in that blending process mistakes could happen.
To underscore the idea that it’s not TomTom’s fault people are unhappy with Apple Maps, in its press release it says, “TomTom’s map data is the foundation of our own smartphone application, which consistently gets high consumer ratings in the iTunes App Store.”
In other words, when we do mapping applications on our own, people like it. When Apple does it, people are unhappy. You figure out who to blame.