Translation of plea of tech companies to FTC: please continue to allow our large scale monetization of personal details as well as monetization of third party content without proper or (too) explicit permission or authorization and regardless whether those subject to our data aggregation and monetization schemes are kids or adults.
Facebook is warning the Federal Trade Commission that its proposed update to children’s online privacy rules would infringe constitutionally protected free speech rights. (and cost them money).
Currently, Facebook is only available to users who identify themselves as older than 13. But the company is testing ways to allow younger children to use the site without violating COPPA.
Some consumer advocacy groups have urged Facebook to not advertise to children at all if it expands access to its website.
But in its filing, Facebook urged the FTC to clarify that websites will still be allowed to advertise directly to children.
The company argued that advertisements controlled directly by a website raise less privacy concerns than ad networks that use cookies to track users across the Web.
