Archive for the ‘Online advertising’ Category
Dear Ad Brokers, If You’re Going To Distribute Ads, Please Take Into Account The Security Of Consumers…Or ElsePosted: 2013/05/19 in Blocking, Education / Awareness, New Business Models, Online advertising, Privacy / Data Protection, Public Policy, Stats / reports
The German government will still recommend people to install ad-blocking applications…
Dutch language news article:
German language news article:
Google sent Microsoft a cease-and-desist demand ordering the company to stop distributing YouTube appPosted: 2013/05/16 in Blocking, Education / Awareness, Enforcement, Google, New Business Models, Online advertising, Stats / reports, Tech Evolution
Google has greater access to No. 10 Downing Street than the government’s own ministers, one such minister has admitted. Viscount Younger of Leckie, Parliamentary Under-Secretary of State for Intellectual Property – the third copyright minister in a year – made the candid confession before the Media, Culture and Sport parliamentary Select Committee on Tuesday.
Leckie was asked by Labour MP Jim Sheridan about the multi-layered and close relationship between No. 10 and Google.
“I’m very aware of [Google's] power, put it that way,” Leckie replied. “I’ve also very aware that they have got access, for whatever reason, at higher levels than me at No. 10.”
Asked to elaborate on this fascinating insight, Leckie responder:
“They are a vociferous action group and a big company to put it bluntly, and are quite powerful”.
Nintendo has started claiming ad revenue on user-created Youtube videos featuring its games, according to reports from Youtube users.
Nintendo does not want to block videos containing content that it owns from appearing on Youtube (as many film and music publishers have), but it wants to place ads at the beginning and the end of videos featuring Nintendo games, such as Let’s Plays, with that revenue going to Nintendo as opposed to the creator of the video.
Prolific Youtube channel owner Zack Scott has posted on Facebook about the demands. “I think filing claims against LPers is backwards,” he writes. “Video games aren’t like movies or TV. Each play-through is a unique audiovisual experience. When I see a film that someone else is also watching, I don’t need to see it again. When I see a game that someone else is playing, I want to play that game for myself! Sure, there may be some people who watch games rather than play them, but are those people even gamers?”
Nintendo has issued the following statement to GameFront on the matter: “As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a Youtube partner and as such in February 2013 we registered our copyright content in the Youtube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on Youtube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.”
YouTube has a special deal with Universal which sees content taken down at the record label’s request and DMCA counter notices blocked with no chance of appeal
Stark black-and-white caricatures are sometimes more valued than shades-of-gray reality.
The same companies buying so many of the ads on Google are the companies selling their wares on AmazonPosted: 2013/05/09 in Education / Awareness, Google, New Business Models, Online advertising, Stats / reports, Tech Evolution
In a German case that could have broader antitrust implications in Europe, Google defeated a petition for an injunction brought by a German online weather trade group, Verband Deutscher Wetterdienstleister. The case is interesting because it involves a private antitrust action against Google and directly addresses the “search bias” argument made by Google critics.
When users share, they drop hints about their preferences, which companies can use to target them with adsPosted: 2013/05/08 in Education / Awareness, New Business Models, Online advertising, Privacy / Data Protection, Stats / reports, Tech Evolution
…so now it’s up to more traditional news outlets to catch up to the personalized advertising trend that’s working well for sites like Google, Facebook and Twitter or to adopt revenue strategies that harness the powers of their crowds by selling them items — stories, podcasts, pictures, videos — they’re likely to keep buying again and again.
And – shock – it phones home to the cuddly ad giant
A German district court in the western city of Aachen has handed down one of the harshest sentences for abetting copyright infringement: three years and 10 months in prison.
The 33-year-old alleged operator of the Russian-hosted torrent.to, who was named only as “Jens. R” in court documents, remains under investigation for fraudulent bankruptcy filings and embezzlement. Other than pleading not guilty, Jens R. did not offer a defense in the case and is expected to appeal.
Like similar sites, such as the Pirate Bay, the defendant was accused of selling ads against links to torrent files.
Google and VOI©E, an interest group for copyright holders, organized a conference around the theme ‘flexible copyright’Posted: 2013/05/04 in Copyright, Education / Awareness, Google, New Business Models, Online advertising, Stats / reports, Tech Evolution
EFF Asking: Which Companies Help Protect Your Data From The Government? But That’s Not The Most Important IssuePosted: 2013/05/02 in Education / Awareness, New Business Models, Online advertising, Privacy / Data Protection, Public Policy, Stats / reports
The question should be: which government will help protect your data from the commercial companies?
Or did you really believe that the existing ‘tag your friends’ and ‘security questions’ schemes were only about enabling you to regain access to the social network? Wake up…it’s all about making you disclose the purest and most truthful levels of information…
Ad fraud uses real humans to generate the traffic, but it never actually shows them the ads that are served up to themPosted: 2013/05/02 in Cybercrime, Education / Awareness, New Business Models, Online advertising, Stats / reports, Tech Evolution
New criminal investigation into The Pirate Bay said to involve several publishing houses as well as Swedish anti-piracy group AntipiratbyrånPosted: 2013/05/01 in Copyright, Education / Awareness, Enforcement, File Sharing, Illegal File Sharing, Online advertising, Organized Crime, Public Policy, Stats / reports
Feds want to expand wiretap law from ISPs to Google, Facebook (They Should Become An Advertiser Or App Developer)Posted: 2013/05/01 in Education / Awareness, Enforcement, Google, Online advertising, Privacy / Data Protection, Public Policy, Stats / reports
It’s not perfect, but it’s come a long way since launch, and it’s pretty excellent. It can tell you when you need to leave for your next appointment, and give you directions for getting there. It can automatically track everything from your FedEx packages to your favourite sports teams in real time. The information shows up on little cards (and in notifications, if you so desire), which are easy to read and simple to dismiss. You decide how much or how little of your personal information you give it access to, but of course the more access you give it, the more it can do.
Google’s rivals will have the chance to comment on concessions proposed by the U.S. internet company to end an EU antitrust investigation, in a move that could force the company to improve its offer or even scupper a deal.
Complainants including Microsoft, online travel sites TripAdvisor and Expedia, newspaper publishers, mapping sites and price comparison sites, will have around a month to respond, the EU competition authority said on Thursday.
The European Commission invites comments from interested parties on commitments offered by Google in relation to online search and search advertising
Commission seeks feedback on commitments offered by Google to address competition concerns – questions and answers
Observations can be sent to the Commission under reference number AT.39.740 – Google either by e-mail (COMP-GOOGLE-CASES@ec.europa.eu), by fax (+32 2 295 01 28) or by post, to the following address:
Directorate-General for Competition
The deadline to send the observations to the Commission is one month from publication in the Official Journal of the European Union. Observations can be written in any of the official languages of the European Union.
Users, search engines, social media, advertisers, browser companies and website owners are pitted against one anotherPosted: 2013/04/25 in Education / Awareness, New Business Models, Online advertising, Privacy / Data Protection, Stats / reports
…in a battle over online advertisements and the way individual consumer information is used to deliver targeted ads.
The new ads for Facebook Home are propaganda clips. Transforming vice into virtue, they’re social engineering spectacles that use aesthetic tricks to disguise the profound ethical issues at stake. This isn’t an academic concern: Zuckerberg’s vision (as portrayed by the ads) is being widely embraced — if the very recent milestone of half a million installations is anything to go by.
Critics have already commented on how the ads exploit our weakness for escapist fantasy so we can feel good about avoiding conversation and losing touch with our physical surroundings. And they’ve called out Zuckerberg’s hypocrisy: “Isn’t the whole point of Facebook supposed to be that it’s a place to keep up with, you know, family members? So much for all that high-minded talk about connecting people.”
However, the dismissive reviews miss an even deeper and more consequential point about the messages conveyed by the ads: that to be cool, worthy of admiration and emulation, we need to be egocentric. We need to care more about our own happiness than our responsibilities towards others.
Why We Are All Using Facebook And Why We Will Continue To Do So…
- The psychological reward or ‘kick’ apparently created when receiving attention from peers as a result of posting something personal, is key to our use of Facebook;
- We are always looking for ‘new contacts’;
- We ‘like’ the fact that we can expand our network via ‘weak’ contacts and kick the people we don’t like off our network while in stealth mode;
- We want to know everything and we don’t want to miss out on anything;
- Everybody is doing it, we cannot handle the social pressure of being left out. Of ‘not belonging’ to a group…to ‘the’ group;
- Our level of well-being depends on the extent to which we can compare ourselves to others;
- We are longing for a continuous online connection, any place, any time, anywhere via WhatsApp, Skype, Facebook and Twitter;
- We are longing for social recognition. Receiving ‘Likes’ equals that recognition;
- Facebook is like a diary, you can use it to get rid of any frustrations. Even though Facebook only allows for moderate amounts of negativity. It’s only meant to be a fun and positive experience…;
We know why we like Facebook. We know why we will continue to use it. We just don’t know how it is going to affect our (family) lives…
The young adult demographic found on infringing sites seems to be very attractive to the auto, auto insurance, mobile phone and credit ratings firms
Last month BitTorrent site isoHunt lost its appeal against the MPAA and since then several rightsholders have used this verdict to their advantage in other copyright infringement cases. Google has also been targeted with the ruling in its case against Viacom, and has now asked the court to change its opinion. The Internet giant explains that the verdict against the BitTorrent site is overly broad and endangers the existence of innovative businesses.
Disguise: Company that brought you Google Glass warns against facial recognition database
Disguise, Disrupt, Dough…No Matter The Consequences. Only Change Your Ways When You Get Something In Return Or You Risk Losing Money. Is That Google’s Strategy?